User experience is
not user interface
User experience design and user interface design often goes
hand in hand. However, these two words should definitely not be confused with
each other. While user experience designers figure out the flow of how a
customer would use their product, user interface designers try to establish an
emotional connection with the customers. In another words, UX designers get the
users to their end goal of using a certain product in the simplest way
possible, while UI designers add the finishing touches to make the users feel
good about a certain product. Sometimes, people put user interface as part of
user experience since user experience can also be defined as all the aspects in
which a user interact with a certain product.
User experience is
not usability
Usability is something user experience designers have to
keep in mind in the process of their work. Usability is the effectiveness and
efficiency in which users achieve a certain goal or goals in the process of
their interaction with the product. However, whether a user was able to use the
product to achieve certain ends is different from whether or not he or she is
satisfied with the product. That is where user experience comes in.
User experience is
not customer experience
User experience is product specific, while customer
experience extends to the brand and to the whole company. As an example, a
customer may be satisfied with a certain product he or she got from the store,
but may be unhappy with the store due to bad customer services, long lines,
etc. Needless to say, both are important to a company’s success.
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